The Big Question: "Do you use AI?"

Totally fair question. And the questions deserves a full, nuanced answer. So here are some ways that I use artificial intelligence:

• AI-enabled software (Rev, Otter, Zoom) is used to quickly transform recorded calls into transcripts.

• Tools like Chat GPT, Claude, and Gemini are sometimes used for performing deep research, consolidating/organizing notes, and conducting market analysis. All research sources are first verified and double-checked to avoid any hallucinations or plagiarism.

• Occasionally, Claude or Chat GPT are used to consolidate and organize notes for more complex projects.

• Claude Code was used in the creation of my web-based app forword.io.

Now here are some ways that AI is NOT used:

• AI is not used for drafting material for projects. Why? Because it always sucks.

• AI is not used for editing material. Because it also really sucks at this.

• Client work is not fed to a large language model at any time during the editorial process.

Plus, AI-generated content cannot be copyrighted, so anything drafted by AI during the process of consolidating/organizing notes is always revised and rewritten without exception. Any ghostwriter or editor who uses AI-generated text in your project is putting you at risk for being unable to copyright your project.

AI statement